A 5 week freelance stint gave me the privilege of working with IPSE to help develop their creative identity for the annual event, National Freelancers Day, and their awards ceremony.
Creative development and artwork was needed across a wide spectrum of media including online and social banners, pull up banners, 16pp A5 leaflets, 2pp A5 leaflets and holding graphics for large screens to name just a few.
Blackout Technologies Ltd is a business to watch out for. An innovative app that aims to make all industries more secure and productive.
mhc.design created idea concepts, full brochure website design, PowerPoint templates, body copy and headline copy.
The Association of Independent Professionals and Self-Employed recently launched a new magazine. All aspects of the design were required from its name to its logo and it's 28 pages of interesting layouts....
IPSE MyMoney magazine
Dunni Mustapha and I shared the layouts but she smashed the illustrations whilst I created the name & logo.
Note how the two words 'my' & 'money' combine. Additionally, the word 'one' becomes visible - a relevant reference towards the targeted self-employed audience.
Brand name, logo and design all done by mhc.design.
Glo+Gro uses 100% biodegradable, seed infused paper for shoppers to plant after use. Just literally put it in a pot with earth and water and let the sun do the rest.
100% seed infused boxes with bright colour blocking for easy identification
Lightbulb packaging is often uninspiring and plain to the point of invisibility when ranged on shop shelving. For this reason bright colours were used with each bulb type falling into a specific colour range for easy identification; red is the 'E14' and the tint of the colour is different for every change in wattage. This easy colour blocking allows for easy identification for shoppers.
This is a conceptual environmentally considerate lightbulb brand with a passion for natural light. Imagine for every 12 billion lightbulbs in the world a seed was planted. Just think what the natural sunlight could do with that.
Net design of box interior
Tongue in cheek tone of voice tailored towards the typical adult consumer
Check 'em out! Seedlings galore! :)
Swimming Nature is the UK's largest provider of bespoke swimming tuition. As their lead designer I fulfil all of the design and artwork needs covering a range of assets including print and web. SN are currently transitioning their brand from a perceived traditional swimming lesson company, to a premium provider of 1 on 1 and 1 on 2 bespoke aqautic sessions for babies, children and adults. Whilst their brand identity is in development I am providing an interim, more contemporary stop-gap.
Mailchimp email design | website re-skin | PowerPoint design (sell in document) | Corporate stationary including business cards and compliment slips | 3D POS including banners, FSDU totems, tent cards | Flyers | Interactive brochures for children learning and goal setting - this list goes on!
Branding a small business
BlendIn is a conceptual city guide business that provides localised information for the traveller to fit into the culture of a place and experience what life would be like as a local.
I developed a company name based on the theory that the best way to see the city is to be one of the locals. Or put another way, to blend in.
Specific city guides become collectable items due to the quality and depth of knowledge
A collection of premium stationary
Hero welcome letter has a 3D protrusion once opened that pops out the logo.
Additional items include a 'momento' book with each booking for the traveller to collect notes and memories from each location. It allows the traveller to give the touristy camera a rest for a while. Slow down. Take it in. Burn it to memory with written field notes. What did it smell of? What are the sounds?
Typesetting a corporate report
After looking through Unilever brand materials I identified Unilever’s ambitions to make the world a better place. Their corporate goals were both inspiring and ambitious which made me think of a brighter future and the importance of making every day count, hence the concept headline and the choice of an abstract sunrise graphic which I hoped would drive intrigue.
The type itself had to be laid out cleanly and clearly for a very broad audience of investors and employees.
Brand colour and logo guidelines applied with limitations to two fonts.
'PureAbility' is a conceptual event targeting grassroots athletics to children under 11 and their parents and influencers. The event campaign takes facts from the natural world to demonstrate how pure athleticism and ethical competition can lead to extraordinary feats of sporting achievement - no drugs needed.
Free-hand illustrations depict characters from the natural world who demonstrate the extremes of PureAbility
Double sided A5 interactive flyer
A3 poster campaign for teachers or even give-aways for the kids
Simple tiled website with content geared towards children, parents and information for schools
Animated GIF to show multiple pages of the website
Hackney has changed a lot over the past 50-70 years so the concept behind this community report had to represent 'transformation' at its very heart. Initial concepts led me towards the life of a caterpillar to a butterfly which produced really interesting graphical elements but did it truly reflect the fresh image of Hackney?
I simplified the idea by showing the amalgamation (or transformation) of two photographs bespoke to the area to create a contemporary look and feel. Type was ranged as a block to reflect it's raw urban feel.
I can't take any credit for the photographs - these have all been captured by wonderful people on the web with a clear eye for art, so thank you for sharing online without requesting royalties.
'yello' is a concept for a large telecoms company hoping to launch a new SIM specifically targeting the 12-19 year old youth market. I used a simple mind map (after 3 or 4 other concepts went in my bin!) to develop my brand and this is roughly where I took my brain...
'Call', 'missed call', ‘drop call’, ‘sting’, 'insect', 'wasp', 'stripes', 'black and yellow'. 'Yellow' sounds like 'hello' and sometimes I catch myself saying 'yyyyello' when I answer the phone. So there it is...'yello'.
As series of outdoor posters
Website design with a focus on building the 'yello' community via social media
Mobile app for existing users and just a dam cool T-shirt...!
Example phone bill - bills are pretty horrible but I wouldn't mind receiving one like this!
Magazine DPS and SIM sale card
TS is the education-focused sister company to Blackout technologies that required an entirely new brand look and feel to reflect it's different audience.