Hello!

I'm Marty. Ok brace yourself, here's the LinkedIn version of my experience. And here's my LinkedIn Profile too!

Professional Experience

Senior Creative Leader and Brand Strategist with over 10 years’ experience building standout brands, crafting engaging marketing campaigns, and guiding cross-functional teams to success. Combines strategic thinking with hands-on creative direction to deliver meaningful brand transformations, unlock market growth, and inspire high-performing teams.

Core Competencies

Strategic Brand Development & Rebranding
Creative Direction & Ideation
Tone of Voice & Storytelling
UX/UI & Website Redesigns

Integrated Campaign Strategy
Team Leadership & Stakeholder Management
Integrated Campaign Strategy
Sales & Marketing Enablement
Cross-functional

History

Director of Brand Communications, CloudCall

Full-time (Jan 2022–Present) | Freelance (2021)

Drove a major corporate rebrand post-$50M acquisition, producing a unifying 170-page brand bible and a complete website overhaul in Adobe XD (30% increase in organic traffic).
Led cross-functional teams (copywriter, designer, video editor) to create high-impact sales enablement tools, videos, and marketing assets.
Championed customer advocacy efforts on G2, bolstering brand credibility and renewing sentiment around the new CloudCall platform.

Brand Director & Co-founder, youHQ

Part-Time (2019–Present)

Created the youHQ name, brand identity, and website, guiding the UI design of the app and event collateral.
Partnered with the CEO and co-founders to shape market positioning and business strategy, scaling to 130+ schools across 7 countries.
Established a compelling brand voice that resonates with students, councils, and school leadership teams.

Founder & Creative Director, MHC Design (DREX)

Freelance Consultancy

Delivered rebrands for FinTech and Crypto clients, conducting discovery sessions with SLTs to define brand vision, TOV, and value proposition.
Built lightweight brand identities (A&H Consulting) and revitalized existing brands (QI Digital) to stand out in crowded tech markets.
Produced integrated creative campaigns, editorial designs, and websites for clients in education, technology, and beyond.

Lead Designer, IPSE

(2017–2022)

Directed editorial and branding for key publications, including naming and designing the “MyMoney” members’ magazine.
Launched “Freelance Corner” website, collaborating with developers to establish a modern digital presence for IPSE members.
Ensured consistent brand identity across policy, research, and marketing collateral.

Earlier Roles

(2015–2017)

Freelance Creative (Copywriter/Art Director): BJL, Twelve; work for Nokia, Whyte & Mackay Whisky, Belhaven Beer.

(2003–2015)

Account Director (Top-10 Agencies): Managed global budgets and creative development for Global Nokia Retail Brand, Microsoft Lumia Retail, BMW (X-Series), and more.

Technical Skills

Adobe Creative Suite (XD, InDesign, Illustrator, Photoshop, flirted with Premier Pro) | Wix | WordPress | MSFT Office: Word, PPT, Excel

Education

(2015)

Shillington Graphic Design

(2000-2004)
Exeter University

(1992-1999)

Latymer Upper School

References

Available upon request.